Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Southend Soup ("we," "us," "our," or "the Site") collects, uses, and protects information when you visit southendsoup.co.uk. We are an affiliate website providing information about non-UK casinos and gambling platforms.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or signing up for newsletters.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Small text files stored on your device to remember preferences and track activity.
- Usage Data: Information about how you navigate the Site, including pages visited, time spent, and clicks made.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring.
- Affiliate tracking and commission attribution.
- Site improvement and user experience enhancement.
- Responding to inquiries and providing customer support.
- Compliance with legal obligations.
- Marketing and promotional communications (with your consent).
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to understand Site usage patterns.
- Affiliate Cookies: Used to track affiliate referrals and commissions.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to non-UK casinos and other affiliate partners. We are not responsible for the privacy practices, content, or security of third-party websites. Each casino and gambling platform operates under its own privacy policy. We strongly recommend reviewing their privacy policies before providing personal information or engaging in any gambling activities. Your use of third-party sites is entirely at your own risk.
Your Rights
Under UK data protection laws, including the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Right to withdraw consent at any time.
If you are a US resident, you may have additional rights under applicable state privacy laws. To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Contact information is retained for 3 years from last interaction, unless you request deletion.
- Analytics and usage data are retained for up to 12 months.
- Affiliate tracking data is retained in accordance with affiliate programme requirements.
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
We will respond to all data subject requests within 30 days of receipt in accordance with UK GDPR requirements.